![]() Ivey later represented Las Vegas’s Aria casino, which for several years boasted a semi-private high-stakes table ceremonially titled the Ivey Room. Ivey has represented numerous brands throughout his storied career, beginning with his years as one of several player-owners of the original Full Tilt Poker, which ceased operations in 2011. “My commitment and passion towards poker has never been higher and I look forward to working with the WPT to showcase poker around the world, adding to its continued expansion.” “WPT is one of the most respected brands in poker, and I’m honored to become a WPT Ambassador,” said Ivey. Ivey is also widely known for his ten career World Series of Poker gold bracelets, which ties for second on the WSOP’s all-time list. More recently, the Poker Hall of Famer took down the 2021 $25,000 WPT Heads Up Championship for a $400,000 cash, topping another veteran pro, Patrik Antonius, in the final. Ivey has made nine final tables in his WPT career among his 12 overall WPT cashes, and he’ll now look to add more cashes and titles to his existing Tour success. Ivey, one of the game’s most famous players, has amassed over $38 million in career tournament cashes, ranking ninth all-time, including a huge win at the 2008 WPT L.A. The World Poker Tour has reached into its own storied past to redefine its future by naming famed poker pro Phil Ivey as its newest brand ambassador.
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